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Social Media Case Study

Demonstrates strategic content development​

Overview: Developed a social media strategy to increase engagement and awareness of library resources.​​​​

Audience: City of Hurst and surrounding community.

Insights: Audience engagement increases with content that is relatable, entertaining, and easy to consume.

Initial Situation

 
​When I began managing social media for Hurst Public Library, the online presence had:
 

  • poor engagement

  • low visual quality

  • unclear brand voice

After images of revamped Hurst Public Library Instagram feed.
Before images of Hurst Public Library's Instagram wall.

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Strategy

 

Based on audience insights showing a preference for relatable, quick-to-consume content, I focused on:

​​​

  • Creating high-quality visuals tailored to platform demographics

  • Engaging formates (humor & trends)

  • Balancing educational & entertainment content

  • User-first messaging

  • Maintained consistent scheduling

Image of someone using cellphone on Instagram. It shows an image of a woman floating in water covered by a book.

Example of a post I created using the new strategy

Results

  • Achieved 30% follower growth within 12 months 

  • 80% of the top-performing posts were content I created​​

These results reflect strong alignment between content strategy and audience preferences.

Whimsical image of a girl standing on a giant book.
Bookface of Talking as Fast as I can book.
Photo of a girl participating in I Give a Scrap event
Graphic promo for Plant Swap event
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