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social media case study

I develop strategic social media content designed to engage audiences and support organizational goals.

Overview: Developed a social media strategy to increase engagement and awareness of library resources.​​​​
Audience: City of Hurst and surrounding community.

Insights: Audience engagement increases with content that is relatable, entertaining, and easy to consume.​

Initial Situation

​

When I began managing social media

for Hurst Public Library, the online

presence had:

​

  • Poor engagement

  • Low visual quality

  • Unclear brand voice

​

Image of Instagram feed after applied strategy
Image of social media feed before applied strategy
Image of cellphone with social media feet

Strategy

Based on audience insights showing a preference for relatable, quick-to-consume content, I focused on:

​​​

  • Creating high-quality visuals tailored

        to platform demographics

  • Engaging formats (humor & trends)

  • Balancing educational &

         entertainment content

  • User-first messaging

  • Maintained consistent scheduling

Results

  • Achieved 30% follower growth within 12 months

  • 80% of the top-performing posts were content I created

These results reflect a strong alignment between content strategy and audience preferences.

​

Image of woman holding book over face

social media campaigns

I create targeted social media campaigns that build connection, increase engagement, and strengthen community relationships.

Get to Know Your Librarians Campaign

Goal: Make Grayson College library staff more approachable to students.
Strategy:

  • Highlighted staff personalities showcasing their interests with engaging visuals.

  • Paired each librarian with books & scenes reflecting their interests.

Impact:​

  • Increased student connection and familiarity with staff.

  • Positive social media engagement and repeat shares.

Takeaway: Personality-driven content drives connection.

Cross-Campus Collaboration Campaign

Goal: Expand Grayson College library visibility to showcase resources and connect with students across campus.
Strategy:

  • Featured staff from outside departments posing with relevant library resources.

  • Strengthened cross-department relationships.

Police academy student reading
Man holding up book
Woman holding up DVD

Impact: 

  • Increased engagement beyond library audiences.

  • Strengthened cross-department relationships.

Takeaway: Strengthened brand visibility across campus.

Operational Communications Campaign

Goal: Provide clear, timely updates on Grayson College Library's services and hours.
Strategy: Create branded, visually consistent posts using standardized fonts, colors, and design elements. (Redesigned based on operational posts created for Grayson College)

Internet Down. We're working on repairs.
Grayson College Library Summer Hours Calendar

Impact:

  • Reduced confusion during service disruptions and changes through clear, timely updates.

  • Maintained consistent, recognizable messaging.

Takeaway: Timely, clear updates build trust and reliability

Community Outreach Campaign

Goal: Strengthen Hurst Public Library's community ties, recognize local sponsors, and highlight library resources.
Strategy: Photographed local business staff with relevant library materials and tagged their business.

Lowes employee holding book
Pet Supplies Plus employee holding book
Garden store employee holds book

Impact:

  • Positive engagement from businesses and community members.

  • Encouraged ongoing partnerships and repeat support.

Takeaway: Built goodwill through strategic partnerships.

Event Promotion Campaign

Goal: Increase awareness and attendance for Hurst Public Library library events.
Strategy: Create timely, visually engaging posts promoting upcoming events.

Hurst Library Story Time Promo

Impact:

  • Increased visibility of programs

  • Strengthened engagement and participation in library programs.

Takeaway: Consistent, timely promotion increases event reach and engagement.

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