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Dianne Smith

Content Creator

Email:

diannesmith11@att.net

Dianne currently manages the Hurst Public Library's social media channels, creating content and increasing followers by ~30% within her first year. She designed 80% of the top performing Facebook videos and Instagram images for the City of Hurst Library in 2022.

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She is a professional photographer, videographer, and graphic design artist with 15 years experience and has exhibited work around the world.

Select Work Experience

March 2020 - Present

Dec 2016 - July 2019

Adult Programming and Outreach Librarian - Hurst Public Library

 

Creates & manages online content for all library social media channels, including shooting and editing photos and videos, creating graphics, writing content, leveraging paid advertising & keeping abreast of emerging trends to employ industry best practices.

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Conceived, planned, and coordinated delivery of library programming and special events for adults, comprising of arts and crafts sessions, cultural lectures, films, technology, games, information literacy and additional offerings.

 

Arranged monthly exhibitions and curated art shows. Built robust strategic partnerships with artists, community organizations and schools.

 

Trained, mentored, and lead team of 3 volunteers and liaised with external partners to deliver outreach initiatives and secure donations for library programs.

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  • Created and scheduled 80% of top performing Facebook videos and 80% of images on Instagram for library.

  • Increased City of Hurst’s library social media audience by 30%, in 12 months with astute marketing and captivating content.

  • Organized monthly exhibitions at 3 galleries.

  • Planned and hosted annual Library Showcase Event for over 450 patrons – over 150 more attendees than previous year.

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Library Services Specialist - Texas Woman's University

 

As Photographer and Digital Content Specialist, photographed events, took staff headshots, and produced imagery for marketing collateral. Designed logos, graphic elements, and posters. Built social media campaigns, across multiple platforms, to promote student awareness and participation. Coached graphic design programs to approx. 50 students, and acted as Instructor Assistant to librarians. Led, trained, and mentored 9 student workers tasked with circulation assignments.

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  • Promoted from initial role as Library Assistant II within 12 months.

  • Represented Dallas campus library’s Social Media team on TWU’s Social Media Committee.

  • Offered creative and technical support to 1 local and 1 main branch.

January 2016 - Dec  2016

Library Assistant - North Central Texas College

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Created marketing materials to boost awareness of library resources and events; oversaw computer laboratory.

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  • Hosted regular game day event that brought in average of 20 students per event.

2014

Staff Photographer - Texas Woman's University

 

Photographed images in studio for digital and print marketing campaigns as well as on assignment around campus for large scale events such as concerts and outdoor activities.

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  • Lead Photographer for 2014 Family Day event, shooting portraits of ~200 families.

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